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How Gems Built a Revenue Pipeline of €1M+ ARR Before Their Official Launch

Discover how Gems utilized Hyperaktiv to segment signups and craft a highly targeted pipeline while still in their private beta.

Gems and Hyperaktiv

Gems, an AI-based solution, aims to streamline the organization and provide instant answers from users' knowledge bases. They sought to segment and analyze the thousands of signups on their wailist to better understand where their resources should be spent in order to assist their users in getting the most out of Gems while enhancing their grasp of the target market and understanding which segment of users is the most interested in ready-to-use answers from their knowledge base.

Main Goal

Platforms

Understand their audience segments to uncover which signups they should approach and how they can further enhance user's experiences.

Desktop App

Nurturing the Strategic Path of Gems

Having already amassed thousands of leads on their waitlist through Product Hunt campaigns before their official launch, Gems was not short on signups. However, they had no insights into these leads to help them decide who to approach and how. Gems needed to uncover the correlation between their signups' profiles and engagement to help segment, tailor messages, and receive feedback from the most relevant leads.

By gaining these deeper insights, they could understand which signups had the most impact and how they could help their customers increase their productivity through specific app integrations and answers customized to their specific segment. Partnering with Kohomai meant Gems successfully segmented and structured their signups for a highly targeted pipeline of more than €1M in ARR before having even launched publicly, paving the way for continued growth.

The Results

Understanding of signups through segmentation

An ICP tailored to their specific business environment

Scalable sales strategies & personalization efforts for stronger customer relationships

Improved resource allocation for acquisition channels and answers customized to fit each segment

€1M+ in ARR before even launching publicly

Scooping Out Gems

Meet Gems: Born from the frustration of wasting precious work hours hunting for scattered information, Gems is the AI-driven solution revolutionizing how we access knowledge. Founded by Felix Schaper and Cain Rothe to liberate users from the chaos of manual organization and memory strain, Gems leverages cutting-edge AI to make information instantly accessible without the need for structured storage or extensive recall.

Seeking Unseen Insights Amongst Gems of Knowledge

Gems has seen consistent interest since its inception. Yet, they aimed for deeper insights to better help their users: exactly who was signing up, how were users engaging with their product, and which user segments had the highest impact? By dissecting customer segments, Gems uncovered key focus areas, allowing them to optimize their resource distribution and customize answers to each user’s segment, enhancing their experience.

Gems also gained key insights into their acquisition channels. This meant they could refine their campaigns, targeting high-potential customers and boosting activation and conversion rates while reducing the amount of resources used.

Instant Answers. Instant Analysis.

To segment their signups and identify valuable target areas, Gems used a tailored ICP. By assessing the demographic, firmographic, and behavioral data of their signups and scoring these against their ICP, Gems gained immediate clarity into their highest engaging user segments and best-fit customers. Through the user data analyzed, Gems could also gain an understanding of the most popular apps used by their customers, allowing them to develop integrations for these specific apps and further boost their users’ productivity.

Understanding the most important app integrations to connect to their users’ knowledge bases not only enhanced user experience, but also meant they could create a clear product roadmap, allowing them to plan for further strategic growth.

Gleaming Into The Future

As Gems prepares for their product launch, Hyperaktiv remains dedicated to supporting their journey ahead. They'll use these customer insights to continue enhancing user experiences, customizing answers to each user’s specific segment and developing integrations to easily connect customers’ knowledge bases, helping them to strengthen ties with promising customers and allowing their top opportunities to increase their work efficiency levels.