How Maekersuite Identified and Activated Their ICP Users
How Maekersuite used Hyperaktiv to extend their services to other industries and create highly personalized experiences.
Tailored ICP for refined user targeting
User validation and segmentation through insights into users’ profiles, and engagement levels
Insights into best-performing campaigns and acquisition channels for focused resource allocation
Increased activation and conversion rate
A Simpler Solution
Maekersuite, launched in 2023, emerged from a commitment to enhancing the efficiency and accessibility of video production. Stemming from the founder’s successful experience in a video production company and social media agency catering to industries like automotive, food, and fashion, Maekersuite recognizes the impact of video in business growth. The platform was created with the mission of extending these benefits of professional video creation to smaller businesses and independent professionals who might not have the resources for expensive agencies or freelancers.
With over a decade of industry expertise, Maekersuite aims to be a premier AI-driven content creation platform. It analyzes trending content and competitor videos, enabling users to research, plan, and produce high-quality videos within minutes.
Maekersuite has amassed a large user base since their launch a year ago. Particularly popular amongst professionals in digital marketing and social media, Maekersuite sought to take their product further afield to new industries and become the go-to SaaS platform for content creators. To further improve their product and refine the messaging, Maekersuite analyzed user insights, the signup’s behavior, and engagement together with Kohomai.
Maekersuite was also able to recognize and target potential new industries to understand how they could extend their product offerings outside of digital marketing and social media, allowing them to tailor a product roadmap and providing a clearer path for their next steps in product improvement.
To pinpoint the most valuable target segments within their signups, Maekersuite assessed each signup against their custom-made ICP criteria with Kohomai’s solutions. This approach allowed them to prioritize the fine-tuning of their product for the use cases of their most valuable segments. In addition, it also meant they could identify use cases where they could improve the product.
With Hyperaktiv, Maekersuite gained vital insights into acquisition channels. These provided clarity on the sources of their top-performing signups and segments, enabling Maekersuite to allocate more resources to their most successful campaigns and consider how they could attract signups from different industries with varying use cases to achieve their goal of becoming the number one video pre-production tool out there through engaging storytelling.
As Maekersuite continues its ongoing evolution, Hyperaktiv continues to offer assistance. Utilizing the invaluable insights gained into the use cases and goals of their signups, Maekersuite endeavors to refine their product, attracting users from further afield while promoting a personalized approach for every user.
