How Sloyd Activates & Converts 15,000 Monthly Signups

Learn how Sloyd used Hyperaktiv to manage and understand their customer base and monthly signups.

Sloyd and Hyperaktiv

Sloyd, a leading AI-driven 3D model provider for game development, organically acquires 15,000 new users monthly, without any investment in paid marketing. Having begun to monetize their user base, they wanted to gain a better understanding of their customer profiles and engagement, to create a higher conversion and activation rate.

Main Goal

Platforms

Understanding which signups to prioritize and how to personalize their campaigns based on the customer profile & engagement.

Web App & SDK

Supporting Sloyd's Strategic Journey

In Sloyd's explosive rise in AI-driven 3D model generation, surging monthly signups posed a puzzle: understanding their user base of diverse profiles and customer engagement. Teaming up with Hyperaktiv, Sloyd decoded this influx, categorizing their signups and gaining crucial insights to steer their strategic growth journey.

The Results

Scoring and segmentation for a better understanding of the quality of their signups and customer base

An actively managed ICP refined to their unique business landscape

Enabling scalable personalization

Improved resource allocation

Increased conversion rate

An Automagic Success

United by their shared passion for creative technology and collective vision to revolutionize the time-consuming process of 3D asset creation, Øyvind Sørøy, Avi Latner and Andreas Edesberg began to work on Sloyd in 2021.

Sloyd quickly became a great success amongst game developers worldwide, amassing tens of thousands daily active users in less than two years. Driven by the untapped potential they envision in AI for 3D creation, Sloyd are actively honing their machine-learning capabilities and advancing their SDK for real-time generation.

Effortless 3D Assets, Elusive User Insights

Despite wielding an already impressive count of daily active users and a significant monthly signup rate, Sloyd remained eager to progress even further; which acquisition channels were bringing in the most high-potential customers, and which campaigns were the most successful use of their resources?

By understanding their customer segments per acquisition channel and campaign, Sloyd were able to unveil insights into exactly where to focus their efforts, allowing for improved resource allocation.

Smart User Insights to Match Smart Asset Generation

To understand which of their customers were worth targeting, Sloyd needed an ICP tailored to their specific business needs, along with a robust customer segmentation system. By evaluating the demographic, behavioral, and firmographic attributes of their customers, Sloyd could score them against their ICP for instant clarity.

This offered a strategic roadmap for targeted sales initiatives, accelerating Sloyd’s path to revenue maximization and sustainable business growth.

Continuing the Wackiness

Looking ahead, Sloyd will continue to leverage these new-found insights into their customer database to refine their sales strategies, foster stronger connections with high-potential customers, and continue to manage and refine their ICP iteratively. Hyperaktiv remains committed to supporting Sloyd’s journey.