How Zeeg Increased Conversion by 30%
How Zeeg used Hyperaktiv to personalize user experiences while maximizing conversions with prime resource allocation.
Workflow template based on each signup’s use case
Segmenting signups based on their profile and engagement
Comparing each signup against Ideal Customer Profile
Focus on high-quality acquisition channels
Stronger customer relationships
Beautiful Meeting Scheduling
Introducing Zeeg, the innovative appointment scheduling tool poised to revolutionize how businesses handle their calendars. Founders Mo Moghaddas and Florian Horbach recognized how manual appointment coordination drains time and resources across enterprises of all sizes, and created Zeeg as an efficient scheduling alternative that prioritizes GDPR compliance, unlike counterparts from the US which often raise concerns about data security and compliance. Serving as a digital scheduling assistant, Zeeg caters specifically to European businesses, catering to diverse industry needs from sales and HR to customer service, optimizing appointment organization and reclaiming valuable time for more critical tasks.
Zeeg has experienced ongoing interest in its platform and has grown a large customer base. However, the team aspired to understand the industries and use cases of their signups to analyze user engagement patterns and identify the most influential users, allowing them to focus on increasing their activation rate. By segmenting their signups according to their profile and behavior, Zeeg could understand which industries were most interested in smooth meeting scheduling, and tailor their approach to supporting these users.
These insights allowed Zeeg to develop custom workflow templates for each of their signups’ use cases. This meant they could enhance and personalize the experience of their users without draining their resources.
By analyzing the data of their users and aligning these with their ICP criteria, Zeeg could swiftly identify the most engaged user segments and create personalized workflow templates based on these. The ICP also meant they could streamline marketing campaigns and acquisition channels, focusing on industries they knew would benefit from their tool the most.
By focusing on these prime customers, Zeeg not only personalized their approach but was able to maximize conversions with prime resource allocation: more time could be spent on customizing workflow templates for their most engaged users, and time spent on less effective methods of conversion, such as low-performing campaigns, was reduced.
Hyperaktiv stands committed to supporting Zeeg as they continue forward. Leveraging these invaluable insights into the industries and use cases of their signups, Zeeg aims to further refine their personalized approach, fostering stronger connections with prospective customers and empowering their most engaged users to organize their time & resources efficiently.
